Crystal Palace Community Church have a new website - underpinned by a fresh new brand identity. Both have been developed by And Beyond Studio, the media wing of Love Beyond.
Clean and fresh - the logo type has a simple, modern feel and is complemented by a distinctive pictorial marque. Represented centrally is a famous local landmark: the TV transmitter which has served most of the London area for over 60 years. Here it symbolises the church as a beacon of hope - sharing God's love far and wide from its (literal) hilltop position. Birds soar past which are suggestive of the peace and freedom we find in Christ.
The website - straightforward and navigable - is in many ways our vision of the ideal church website. It is a pared down affair (an acknowledgement that today's web visitors rarely read more than a few lines on any given site) and the information is laid out methodically and thoughtfully.
The homepage is effective in several key areas:
Visitors are supplied with key meeting information from the off - without the need for scrolling or clicking
A clear visual connection is made with the local area and/or church, using carefully selected photography
A strong, personal invitation is offered, which cuts through much of the impersonal content found online
Key affiliations (eg Evangelical Alliance) are displayed early on, offering some immediate reassurance as to the type and quality of the church
The site is given an approachable and authentic feel with the inclusion of photos of real people
Take a look for yourself at www.crystalpalacechurch.org.uk – and let us know if your church needs help in this area!
You can email Dan for further information.
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